Unlike typical consignment stores, Rafol said, consumers could sell their gently used items all day every day and receive cash on the spot. The Cleveland native said she works on store displays and makes sure clothes that are purchased are in good condition. We love our customers' passion about fashion and sustainability." "We've been hearing they're happy the store is open. "We're loving getting to know new and returning customers," she said. Lila Kasten, an Ohio State senior business major minoring in fashion retail, is the store's personal stylist, social-media coordinator and sales associate.
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We have girls who are really good and take pride in helping customers upgrade their closets." "It's like a private shopping experience for them.
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"We have free styling, where customers say what they like and don't like and we set up a dressing room just for them," she said. Rafol said the business has a team of interns who bring their skills with social media and fashion retail. "Plus we've organized our new Style Encore by size and color, so it's easy to come in and find great deals."Ĭustomers will see a selection of trending styles in casual and business attire from such leading brands as Ann Taylor, Banana Republic, Chico's, Coach, Gap, Talbots, Lululemon and Louis Vuitton.
"Sure, all the merchandise is different, but the store has a relaxed, fresh feel that you won't find in any other secondhand retailer," Rafol said. When shopping at Style Encore, she said, customers won't feel as though they're in a resale shop. "It's circulating business in the community." "I grew up with, whether making a college or Amazon income, I subscribe to the resale way of shopping for the environment and being budget-conscious," Rafol said. She said being customer-focused in the local community is rewarding. Rafol said she grew up in a small town called New Riegel near Tiffin, and her background is in retail, having worked a number of years and in several locations for Amazon. Rafol, a 2007 graduate of the Fisher College of Business at Ohio State University, said two to five staff members will welcome customers at the 3,000-square-foot store at New Albany Square in north Columbus, just outside Gahanna's city limits. I think some customers will be pleasantly surprised with the design and merchandising of the store, focusing on a boutique environment rather than retail." "The concept remains the same," Rafol said. Rafol is the new owner for the Gahanna location that reopened July 30, after the former owner closed it late last year. Westerville resident Elisa Rafol is offering a boutique shopping experience in the recently reopened Style Encore, 4904 Morse Road.ĭesigned by women for women, Style Encore is part of a national resale chain that specializes in clothing and accessories.
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